Final week Twitter customers awoke to a noticeable change—gone was the social media platform’s iconic blue fowl, changed with an austere black-and-white X.
X shall be—is, I suppose—the brand new moniker for Twitter, its new brand a more in-depth reflection of proprietor Elon Musk’s private model.
The rollout wasn’t particularly easy—remnants of Twitter have been nonetheless dwell all through the positioning post-rebranding—nevertheless it does sign the tip of an period and continues Musk’s imaginative and prescient for the platform to be an “the whole lot app,” not one solely based mostly in textual content.
Together with the rebranding got here information from Twitter—oops, X—relating to its advert income sharing program. Now obtainable to eligible creators globally, this system permits customers with excessive engagement to earn cash from their posts. Whereas a earlier iteration was reportedly profitable for plenty of creators (some incomes thousands of dollars or more), the bar to qualify is excessive.
To participate in X’s advert income sharing, a creator should be subscribed to Blue or be a verified group; have at the least 15 million impressions on cumulative posts throughout the previous three months; and have at the least 500 followers. Extra data on this system might be discovered here.
And at last, in one other small little bit of Twitter—no, X!—information, Musk introduced the platform will quickly be obtainable solely in darkish mode, which higher aligns with its new shade scheme (and is nice for Tweeting—Xing?—from darkish rooms, I assume?). However the next day, Musk backtracked on his assertion after consumer suggestions, saying the app plans to maintain mild mode however will default to dark.
In the meantime, Meta’s competing Threads reportedly misplaced greater than half its customers within the weeks since its launch earlier this summer time, so Meta appears to be like so as to add extra “retention-driving hooks” to the app. Time will inform.
High: The brand new X brand (picture courtesy of X Corp.)
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