Ormonde Jayne create restricted version Snapshots assortment for Selfridges

London perfumery, Ormonde Jayne, have created a trio of scents for UK division retailer, Selfridges. The gathering known as ‘Snapshots’ and consists of 1909, 1984 and 2019, which every signify years that remember numerous occasions within the historical past of the Selfridges firm. Ormonde Jayne say “This trilogy of perfumes exhibits you how one can be fantastically aromatic, Selfridges-style. Every period of Selfridges is a definite nostalgic encounter and impacts the wearer in a different way.”

Ormonde Jayne founder, Linda Pilkington, says “Selfridges will all the time signify a major chapter in my life story. Once I arrived in London, I shopped there each day, particularly on the Meals Corridor and shortly afterwards I used to be working in retailer as my first job in London.Snapshots of Selfridges touches my life in a really private method with three facets standing out for me: who was the visionary behind this extraordinary retailer, his aspirations and the way he introduced all of it to life? What was the concept behind the daring shiny yellow provider bag? (a side I can relate to, making orange the epitome of Ormonde Jayne) and the each day theatricals with actors scurrying round to arrange for a brand new launch creating such pleasure, ardour and drama… nothing compares.”

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“With an innate understanding of publicity, innovation and a artistic aptitude for the theatrical, [Harry Selfridge’s] dream retailer opens in 1909 with a promise to amaze, amuse and nourish the creativeness.”

“1909, the fragrance pays homage to the legendary and iconic retailer and is concentrated on a clean tenacious sandalwood, in-keeping with the grand fantastically carved picket cupboards stuffed to the brim with luxurious artefacts. Highlighted with a radiant grapefruit high word to emphasise the glowing crystal chandeliers and positivity of the shop.”

Notes: Bergamot, mandarin, grapefruit, Sandalore, cardamon, labdanum Suede and sandalwood


“[Harry Selfridge] commissioned [a yellow rose] for the shop’s seventy fifth anniversary. This rose variant was first planted in 1984 at a sentimental spot in Hyde Park and named ‘The Emblem of the Home of Selfridge'”

“1984 the fragrance, like H.G. himself, is a celebration of boldness and unbridled ambition. Put on it to really feel unstoppable, assured and able to tackle regardless of the world throws your method. The rose accord is on the coronary heart of the fragrance and heat notes of sensual amber and musk create a wealthy, alluring end that lingers on the pores and skin, inviting you to indulge into the world of luxurious.”

Notes: Pink pepper, blackcurrant, nutmeg, Rose absolute, Jasmine, amber, incense, Vanilla absolute, benzoin and musk


In 2019, Selfridges opened a three-screen theatre in its flagship retailer. “The primary retailer to mild up its home windows at night time, drawing within the crowds like true theatre”

“2019, the fragrance is a fusion of Ormonde Jayne’s palate with Selfridges creativity – a burst of shiny citrus and floral notes, evoking the thrill of pleasure that permeated the air when Selfridges first opened its doorways. Because the perfume settles, the floral coronary heart of a fragile jasmine are grounded with a deep woody word of sandalwood including a contact of energy.”

Notes: Mandarin, bergamot, freesia, Jasmine absolute, Sandalwood, musk and vanilla absolute.

All three fragrances are available exclusively to Selfridges.