model recommendation from Studio Wylder founder & designer Natasha Kelly — That’s Not My Age


Photographs of Natasha Kelly by Matt Monfredi


After years of working within the company vogue world, Natasha Kelly determined to return to her roots. Having studied vogue design at Bournemouth (now Arts College Bournemouth), she wished to decelerate, to do one thing sustainable and sympathetic to the planet. ‘ I’d been working for large retail manufacturers and began to consider doing issues in a different way,’ the designer and founding father of sustainable label Studio Wylder tells me, sitting at the back of  her lovely, new shop on Columbia Highway; the place all of the fixtures and fittings are second-hand, and the coat hangers are the one new factor.

‘I began life in Ghana, adopted by a childhood within the Yorkshire Dales and the New Forest which very a lot knowledgeable my love of the pure world and pure supplies. I’ve grown Studio Wylder from nothing, with nothing, so every part is taken into account. ‘ Studio Wylder started on Natasha’s kitchen desk, three and a half years in the past. The 56-year-old lives in East London with three of her 4 youngsters, and has developed the enterprise in a gradual, natural method. ‘As an organization centered on sustainable and moral manufacturing, we produce every part regionally (right here in London) in very small batches utilizing solely natural hand-loomed cotton or lovely high quality deadstock sourced from French and Italian luxurious vogue homes.’

All through her profession she has labored  for a number of luxurious vogue manufacturers together with Nicole Farhi and Donna Karan. ‘I labored throughout many features at a senior degree for greater than 35 years, together with retail operations which concerned opening virtually 80 shops for Michael Kors in its heyday.’ This intensive business expertise allowed her to construct her personal model from the bottom up. ‘ I’ve labored with outlets all through my profession, so I’m in my consolation zone – for many of my life I believed I’d find yourself with a store. So, I’m not making an attempt to hurry issues, I’m feeling it out. Contemplating the influence.’


Natasha wears the Iona pleated gown in washed cotton poplin


With sustainability in thoughts, Studio Wylder makes most objects in a single dimension. This reduces the quantity of general items and due to this fact the amount of inventory that may be left on the finish of a season. ‘In the mean time it is rather small batch, we make 10 of every merchandise however with the brand new store I have to go larger,’ explains Natasha. ‘The one dimension enterprise mannequin informs the design to some extent, requiring easy, versatile shapes akin to a dropped shoulder, a raglan sleeve or a kimono-inspired form with a number of refined design particulars that give it the Studio Wylder signature. I discover free, easy or slouchy shapes are sometimes extra fascinating than historically tailor-made garments, they will take an excellent dose of inventive styling usually giving the wearer a novel and unbiased sense of fashion.’


Studio Wylder Employee Shirt


Natasha Kelly’s professional recommendation on trying fashionable all summer season lengthy:

I select easy, versatile, layer-able items within the hotter climate, nothing too fussy, too fitted or stiff. These are a few of my favourites and concepts on model them.

The outsized shirt

Layer an outsized shirt over a fitted vest for a ‘prepared for something’ outfit, this works with shorts, linen trousers or denims. Use the shirt as a seashore cover-up, tie it round your waist or simply put on it open as a summer season jacket. It’s nice for adapting to fast adjustments in temperature (your personal & or the climate!)

The 2-way gown

When you may have one million and one issues to do day-after-day, the gown has received to be the simplest summer season staple – you’ve solely received to consider the sneakers. Select a mode that may be worn a number of methods, free and flowing with summer season flats on actually sizzling days, or belted and extra ‘put collectively’ on cooler days – even the straightforward motion of rolling up the sleeves or including a leather-based belt could make it really feel like a unique gown.

My favorite summer season material might be a crisp washed cotton poplin – it feels and appears contemporary and funky even when it will get a bit rumpled. Pure fibres are finest at regulating physique temperature, our natural hand-loomed cotton has a cheesecloth-like consistency which lends itself notably properly to heat climate.

The sheepskin waistcoat

One among my  (all 12 months spherical) finest sellers are the one-of-a-kind sheepskin waistcoats, made out of sheepskin off-cuts (actually waste coats!). These look tremendous fashionable worn over a sleeveless high or a favorite gown on a cool summer season night. It’s a chunk that appears to attraction to all ages, types and physique varieties.


The Gabe striped pant and sheepskin waistcoat


Allowing for the stunning, looser-fitting Studio Wylder silhouette, I requested Natasha for recommendation on styling:

How you can put on outsized or slouchy clothes

Pair a relaxed piece with one thing contrasting, for instance our Gabe trouser is a slouchy boy match that appears nice with a brief sweater, a tucked in T-shirt or cropped waistcoat. The Iona full sleeve pleated shirt seems to be cool tucked right into a pair of high-waisted denims, or free with the sleeves pushed up layered over a slim-leg trouser.

To offer stability to an outsized shirt, blousy high or gown, roll-up the sleeves (to the elbow) to reveal your forearms. The distinction and line of a forearm offsets the amount of the highest or gown. I wish to play with belts and sleeves to model the extra generously proportioned items, you’ll be able to simply get the stability proper with just some of the correct equipment and styling hacks leading to a personalised distinctive and importantly comfy look.



For those who’ve loved studying this function, please think about turning into a That’s Not My Age subscriber. Those that have signed-up are supporting That’s Not My Age in its entirety. Each subscription is efficacious for the way forward for this web site and can go in the direction of creating partaking content material to encourage and empower girls of all ages. Extra particulars of membership advantages HERE.

Thanks a lot. Your contribution is essential.