Inform us who you’re?
My identify is Giovanni Sammarco, i’m Italian and I’ve determined 10 years in the past to maneuver to Switzerland and begin making perfumes. Earlier than coming to Switzerland I obtained a Ph.D in Civil Legislation in Italy. I’m an avid e book collector, between the bibliophile and the bibliomaniac and I’m, in a sure sense, a really conventional individual, very skeptical regarding know-how and the fixed want for the brand new.
How did you get into the fragrance trade?
Completely by probability, throughout my PhD years. I’d have by no means imagined to finish up making perfumes. I don’t have any story of myself smelling perfumes in childhood or remembering being fascinated by perfumes of my grandmother.
What was the primary fragrance you ever bought?
I obtained as a present from an uncle, after I was nonetheless at college, the Guerlain Vetiver, however I must say I by no means put on perfumes.
What’s your favorite meal?
Filet with porcini.
The place is your favorite place?
In Switzerland: Appenzell. Outdoors Switzerland: Liechtenstein
Do you might have an attention-grabbing get together trick or any hidden skills?
I can cook dinner and bake fairly nicely and i’ve some secret recipes.
Who would play you in a movie of your life?
Christian De Sica
About your Model
Describe your model in a single sentence.
Artisanal swiss made perfumes with unusual names.
The place does the identify of your model come from?
It’s my surname
Who’re your perfumes for?
They’re for everybody who likes good perfumes, conventional and fashionable on the similar time and enjoys to strive one thing completely different and really fastidiously handcrafted.
Inform us about your newest fragrance.
I’ll inform about my subsequent fragrance. It’s prepared since virtually two years however not but launched. I nonetheless don’t know when it is going to be able to launch. I’ve constructed it round iris, an ingredient I’ve at all times beloved. It’s a very powdery iris, with creamy features and woody notes mixed with a little bit of fruitiness. The identify will in all probability come from Norse Mythology. For me discovering a reputation is at all times probably the most difficult a part of the creation.
If somebody wished to strive your fragrances, which one would you advocate they fight first and why?
Naias, it has some distinctive spirit, and it contains all of the features of my model philosophy. It has many particular components, typically in traces, and an inside symbology giving it a particular concord. I’ve utilized in Naias an ingredient referred to as Montaverdi in very small traces. And these extraordinarily small traces change all of the perfume. I discover it very fascinating.
What challenges do you wish to overcome in your model?
I wish to discover extra retailers in additional nations. I consider it is vitally vital to have the model in shops the place folks can go and expertise the perfumes and I feel the partnership with the best outlets is extraordinarily vital for an unbiased model like Sammarco.
Additionally it is vital to increase the presence in additional nations, as it’s changing into more and more troublesome and costly to ship fragrance bottles immediately to non-public clients in lots of nations and in some it’s virtually unimaginable as a result of customs laws and harmful items restrictions.
Sadly typically, not working with distributors, is sort of sophisticated to seek out new retailers.
What is exclusive about your model?
You’ll be able to be taught extra about Sammarco at the website here.