How “Higher Than Balm” Double Cleanses With Simply One Product

I’ve been engaged on one thing actually particular for the previous three years, and in the present day, I’m so excited to lastly unveil it to the world! Meet Better Than Balm—our first-ever, oil-based cleanser. 

I knew that if I created a cleaning balm, it wanted to be completely different. What makes Higher Than Balm distinctive is its dual-phase expertise, which permits it to remodel from an oil right into a milky gel. This cleanser’s energy really lies in its transformation, and it’s that very same transformation that offers you a correct double cleanse with only one product (sure, you learn that proper!).

I labored arduous to make a product that I felt was efficient and really a pleasure to make use of, and since creating this balm, it’s shortly develop into my favourite approach to take away make-up at night time. Because it took so lengthy to get right here, I believed I’d share the journey behind this particular product and break down what makes it completely different—and why it’s really higher than balm.

The Inspiration—Why “Higher Than Balm?”

Cleaning balms have undoubtedly develop into a mainstay within the skincare world. You realize the sort—it’s thick, perhaps a little bit waxy, and whenever you flip the jar the wrong way up, it doesn’t budge. And pay attention, I totally perceive why individuals like utilizing these! They really feel wealthy and moisturizing, and so they do an awesome job of eradicating make-up. However, this will come at a value. In the end, my inspiration for Higher Than Balm got here from constantly watching individuals use conventional cleaning balms incorrectly, to the detriment of their pores and skin. 

The Downside With Conventional Cleaning Balms

Many individuals like utilizing cleaning balms as a result of it makes their pores and skin really feel moisturized. However have you ever ever stopped to consider why your pores and skin feels so moisturized afte? It’s as a result of these balms are manufactured from heavy oils or waxes which are actually troublesome to rinse off. The result’s that many cleaning balms find yourself leaving an oily movie behind in your pores and skin. This would possibly go away you feeling comfortable and moisturized, but it surely additionally means the remainder of your skincare merchandise aren’t going to work as successfully. Oils are made up of huge molecules, and merchandise like serums are made with tiny molecules which are designed to go deep into the pores and skin. In case you put a small molecule on prime of a big one, it gained’t have the ability to penetrate by means of. (This why I used to be by no means a fan of double cleaning with a balm up to now.) 

Whereas it’s necessary to decide on a cleanser with out harsh elements that can strip your pores and skin, the primary operate of a cleanser is to, properly, cleanse. You shouldn’t be counting on it for moisture—that’s the place the remainder of your skincare is available in. In actual fact, in case your cleanser is leaving an oily movie behind, it may possibly really dehydrate your pores and skin over time. You see, all pores and skin sorts want a mixture of oil and water to be wholesome. Water-based merchandise are typically made up of—you guessed it—smaller molecules. So, a layer of oil would really stop hydration from moving into your pores and skin.

Once I was creating this product, I used to be decided to make one thing with all the advantages of a conventional cleaning balm, and not one of the drawbacks.   

The Components

From a components standpoint, there are two issues that make Higher Than Balm stand out. First, the oil we used is much more light-weight than most oils. Second, this cleanser accommodates a better quantity of surfactants than conventional cleaning balms. Getting the proper ratio of oil to surfactants was undoubtedly the trickiest a part of the formulation course of, and it despatched me again to the drafting board greater than as soon as. We ended up with a profitable mixture that allowed Higher Than Balm to work in two phases.

Section 1: Oil Section

Section considered one of Higher Than Balm is an opulent but light-weight oil. Oil works so properly to dissolve make-up as a result of it’s lipophilic, that means it’s interested in different oils. Or, put extra merely, “like dissolves like.” 

The oil part of Higher Than Balm is caprylic triglyceride. It’s made by combining glycerin with pure plant oils. These plant oils undergo a course of to develop into extremely purified and refined till they’re damaged down into a number of smaller molecules. That is what provides caprylic triglyceride its defining property—a low molecular weight. Most oils have a really excessive molecular weight, that means the particles are giant and find yourself simply sitting in your pores and skin. Since caprylic triglyceride is so light-weight, it’s additionally extra appropriate for greasy or acne-prone pores and skin sorts, like Skin Types 1-4.

One other downside of heavy oils is that they’ve a excessive melting level, that means it’s very easy for them to re-solidify or harden in your pores and skin. Caprylic triglyceride has a decrease melting level, which permits it to supply steady slip as an alternative of hardening. It glides seamlessly, making this cleanser the proper companion for gua sha or lymphatic drainage therapeutic massage

You possibly can watch this enjoyable little experiment I did to show how light-weight the oil molecules in Higher Than Balm are in comparison with conventional balms. No greasy mess right here!

Section 2: Gel Section

When you add water to Higher Than Balm, you activate section two. What you’re actually activating right here is sucrose laurate, the ingredient chargeable for this cleanser’s transformation. Sucrose laurate is a delicate surfactant comprised of a mixture of sugar and lauric acid. It’s capable of emulsify the caprylic triglyceride in order that it may be simply rinsed away with water and doesn’t go away a movie. 

Under, you may see the cleanser instantly begins to remodel when water is added, versus a conventional balm that doesn’t budge.

Having these two phases inside one cleanser mimics the double cleanse course of, however with only a single product. 

Who Is It For?

Higher Than Balm is for anybody who desires to take away cussed make-up whereas sustaining wholesome, balanced pores and skin. It’s mild and can be utilized nightly (or as wanted) by all skin types. This cleanser was created for make-up wearers who:

  • Assume conventional cleaning balms are too heavy or waxy and like a extra light-weight texture
  • Need to save time by successfully double-cleansing with only one product 
  • Are vulnerable to breakouts and clogged pores, which heavy oils and stable waxes aren’t advisable for 
  • Need an oil-based cleanser that doesn’t go away a barrier on their pores and skin (keep in mind, this will impede the penetration of serums utilized after) 

Lastly, this cleanser is for anybody who loves a little bit aromatherapy with their nighttime self-care routine (in any case, isn’t that what skincare is?). I labored intently with the lab to provide you with a stupendous scent for Higher Than Balm; it’s heat, inviting, and enjoyable with delicate hints of sentimental rose. I’m totally obsessed and it’s one of many many causes this product has develop into one of the best a part of my nighttime routine!

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How one can Use It

One factor Higher Than Balm does have in widespread with conventional balms is that you should use it appropriately with a view to get all the advantages.

Step 1: Apply the cleanser to DRY pores and skin and gently therapeutic massage over the face for a full 30 seconds. This may begin to dissolve make-up, sunscreen, and sebum. For heavier make-up, resembling long-wear or full-coverage basis, therapeutic massage for 60 seconds.

Step 2: Utilizing your fingertips, add water to remodel the cleanser right into a milky gel. Therapeutic massage for an additional 30 seconds or, for heavier make-up, one other 60 seconds.

Step 3: Rinse your face with lukewarm water to take away the majority of the cleanser and make-up.

Step 4: Use a barely dampened fabric and gently wipe throughout your face to take away each final hint of loosened make-up and particles. Repeat as wanted for heavier make-up. 

Step 4 is so necessary as a result of whereas the cleanser dissolves your make-up, the wiping motion with the fabric is what really lifts that make-up off the pores and skin. In any other case, you’re simply smearing it round.

How Higher Than Balm Matches Into My Model Philosophy

Within the 26 years I’ve had my skincare line, I’ve all the time been adamant about not creating new merchandise based mostly purely on traits. I’ve to really imagine in a product’s skill to enhance individuals’s pores and skin. I additionally by no means need to create a product only for the sake of it. I need to create one thing as a result of I see a necessity for it and since I believe I can provide individuals one thing particular. Higher Than Balm embodies my skincare philosophy and I’m very proud to be placing it out into the world. I find it irresistible, and I do know you’ll, too!

Up subsequent, be taught whether or not or not you need to be washing your face within the morning.